A new equation regarding the global viewership of World Cup football and its commercial future is currently circulating on the tables of sports analysts. The lion’s share of FIFA’s revenue comes from broadcasting rights and live sponsorships. However, the main cause of concern for football experts is the ‘unfavorable Time Zone’ of the upcoming World … Continue reading The Threat of a Plunge in World Cup Football Viewership: The ‘Time Zone’ and Asia’s ‘3 Brothers’ Factor