In today’s world, a harsh reality lies hidden beneath the glamour of women’s sports. In the game of modern marketing and capitalism, physical presentation is given far more priority than the actual athletic skills of female athletes. a detailed analysis of this issue is presented below:
1. Clothing Disparity and the Impact of Capitalism
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A clear difference in attire is noticeable when looking at men’s and women’s volleyball, gymnastics, and athletics teams.
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The type of clothing that should be assigned to men is being put on women, and vice versa, which is essentially a “game of capitalism” or market manipulation.
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This situation is reminiscent of the prophecy of the Prophet (PBUH), where he stated that before the Day of Judgment, a class of women would emerge who, despite being clothed, would appear naked.
Read More: Women’s Rights in Islam: Debunking Common Misconceptions
2. Women as a Marketing Product
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In the modern era—whether in sports, the entertainment sector, or advertising—women are being used everywhere as a “product” or commodity.
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In men’s sports, audiences typically look for potential and charisma, elements that are comparatively less highlighted or sought after in women’s sports.
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Consequently, to attract sponsors and viewers, marketing strategies exploit women’s skin tone or body language as a sellable product.
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Women are presented before the audience in a manner designed to attract viewers on a sexual level.
3. Compulsory Attire and the Threat of Fines
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Female athletes are deliberately made to wear clothes that are as skimpy as possible.
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A few years ago, during a beach games event in Norway, when the women’s volleyball team attempted to play wearing slightly more coverage or shorts, a fine or extra charge was imposed on them.
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They had to face this financial penalty not for wearing less clothing, but precisely because they chose to wear more clothing.
4. Camera Angles and Objectification
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In media broadcasts, camera angles are intentionally manipulated to maximize the display of the female athletes’ bodies.
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When interviewing actresses or female athletes, the camera is frequently zoomed in to focus on their chest, navel, or other physically defining areas.
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Elements designed to appeal to male viewership are specifically highlighted and brought to the forefront through targeted camera work in movies and sports broadcasts.
5. The Politics of Exploitation in the Name of Women’s Liberation
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What is currently being offered to women under the guise of women’s liberation is essentially a trap designed for their degradation.
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Those who claim to be the protectors or heralds of women’s freedom are often the very ones turning women into commercial products.
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The role of global organizations like the United Nations is also questionable; apart from holding meetings, they have failed to provide any effective, real-world solutions to these injustices to date.
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The rise of such injustices, oppression, and fitnah (tribulation) displeasing to the Creator is rapidly paving the way for the arrival of the Dajjal.
Conclusion
This trend of treating women as commodities in sports is not a recent development. This systemic blueprint has been meticulously structured over the past 250 years, and it cannot be dismantled overnight. Although there have been multiple protests regarding the attire of female athletes, no permanent solution has emerged; instead, the size of their sportswear continues to shrink day by day.
Most importantly, this system is directly linked to the mechanics of the porn industry. A closer look reveals that when consumers view obscene or highly sexualized mainstream sports media, it actively triggers the brain’s pathways to seek out hardcore pornography.